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Case Studies
Salisbury Health Care NHS Trust

Although Salisbury has a cathedral, it is more akin to a large market town than a city.  As such has limited commercial and grant making trust opportunities.  The community, although relatively prosperous, is said to have been "fished many times."

Like many other general hospitals Salisbury Health Care NHS Trust had a variety of capital and annual funding needs, an active League of Friends and a plethora of ward funds, independent charities and departmental funding initiatives.

Sandcliff was appointed to develop a coordinated fundraising strategy then recruit, train and support a fundraising director.  In the event, the sterling efforts of the Trust, the fundraiser and Sandcliff:

  • raised £750,000 in less than a year, together with annual income and legacies;
  • built excellent media relations and a positive dialogue with the community;
  • achieved this with a single manager and assistant.

Annual fundraising initiatives and stakeholder partnerships remain a strategic objective at Salisbury Health Care NHS Trust.  This bedrock will provide a solid platform for a series of new capital funding projects.

"In the past two years we have learned a great deal.  We have had some frustrations, but overall have established an effective fundraising mechanism that has already raised £600,000 towards a target of £1m.  We have also raised the profile of the Trust in a way that will almost certainly produce benefits in the months and years ahead."

David Noble, Chairman Charitable Trust Funds