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Sue
Ryder Care |
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| Sue Ryder Care provides a range of palliative and neurological care throughout the UK and abroad. Following Lady Ryder's death in 2000, there was a period of instability with several management changes. The current Chief Executive took up his post in 2001 and initiated a period of rebuilding and reform. Sandcliff was commissioned to undertake a complete review of all fundraising and associated activities, prepare a strategy for the future development and provide hands on management for a capital appeal in Aberdeen. When the director of marketing and fundraising decided to move on in early 2003, Tony Baxter was asked to "hold the fort" and assist with the recruitment and induction of a new director. Despite several attempts, the charity failed to recruit. As this was a critical period in Sue Ryder Care's development, Tony Baxter was asked to stay on for a year to maintain stability and keep the charity driving forward towards its strategic objectives. The haemorrhaging of reserves and increasing annual deficts have been reversed and the charity is looking forward to a stable period of controlled growth. A strong regional team has been created and the overall function is well ahead of budget in the current financial year.
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