NHS Fundraising Research from Sandcliff

During October and November 2003, Sandcliff researched one third (74) of all English NHS hospital trusts: by examination of published material; detailed telephone and email questionnaires.  Summaries of the findings of 7 comprehensive strategic reviews were also included.

Common Success Factors

• Fundraising and associated communications designated a strategic objective.
• Ultimate responsibility held by an executive director.
• All forms of fundraising (trust, friends, department and third party) encompassed by the strategy.
• Strong proposition, shopping list and user friendly systems.
• Support of local media.
• Expert management and delivery.

Common Inhibiting Factors

• Lack of commitment (front of house and senior management) and concerns about demands on time.
• Difficulty in identifying projects - and spending money already raised.
• User unfriendly systems.
• Tensions with Friends and other groups.
• Uncoordinated multiple approaches.
• Recruitment and retention of competent fundraisers.

Interim Management Director of Fundraising Sue Ryder Care

"With the help of Sandcliff in general, and Tony Baxter in particular, the charity has been able to create then refine a solid and effective fundraising department which is now able to embrace the future with increasing confidence as it produces encouragingly positive results."

Iain Henderson, Chief Executive May 2004

For a full case study please click the charity and voluntary organisations button on this page.

For more information on how Sandcliff can help your organisation please contact us at info@sandcliff.co.uk or telephone 01380 727100.